LONDON — A tweet from an official British Gas Twitter account utilizing the #RipDB hashtag has drummed up anger on social media.
The tweet, which was despatched out within the early hours of Tuesday morning — a yr to the day that David Bowie handed away — has acquired criticism from individuals who noticed it as an try and "hijack" a hashtag for the sake of selling.
This is the unique tweet:
The responses weren't good.
@BritishGasHelp "time flys do not it" My God. "Time flies, does not it" is what you have been on the lookout for. You already know that is seen to the general public?
— Brian Eager (@thebriankeen) January 10, 2017
@BritishGasHelp A very brazen try and hijack a Hashtag that has nothing to do with your small business. Paul - you ought to be ashamed
— GrumpyMcGrumpface (@grumpyoldchris) January 10, 2017
On the time of writing, the tweet continues to be reside, and the British Fuel Assist account has been responding to individuals to apologise for any offence triggered.
@tedreally Hello Ted, this can be a bit worrying! I am sorry if we have offended. Please are you able to DM particulars of what your submit is about? Thanks, Janina
— British Fuel Assist (@BritishGasHelp) January 10, 2017
Mashable has reached out to British Fuel and we'll replace this text once we obtain a response.
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